Cruelty Free Master List
What it means to be completely cruelty free..
(Scroll down for the list)
At Dragon’s Blood Beauty we believe that makeup & skincare should be cruelty free at every aspect of production – from raw ingredients to finished product and beyond! Animal testing is not regulated within the beauty industry. This means that any brand can claim to be cruelty free on their labeling, and even if it’s false there is no regulation to prevent it . There are some organizations that offer certifications for cruelty free companies. However some are better than others. The leaping bunny is of the best in my opinion with strict qualifications. The PETA cruelty free certification is lacking and isn’t as stringent. It is very much believed to be more about charging brands than the actual ethics of the brands.
In order for a company to be 100% cruelty free they:
- Shouldn’t use any ingredients tested on animals
- Shouldn’t test any finished products on animals
- Fund any animal testing
- Shouldn’t allow third party testing for any reason.
That last bullet point is how many companies allude to be cruelty free, but aren’t. Though China’s animal testing laws have relaxed in the last few years, they are still not where we’d like them. At one point in time China required animal testing on any cosmetics entering the country. That is no longer the case, thankfully. However just by selling products in China, a brand accepts the possibility of being subjected to testing. The Chinese government has the authority to test any product being sold in stores. Wet & Wild has recently been found selling in stores there, causing an uproar in the community as they have always had a strong stance against testing. Even makeup in pop-up shops is held to these regulations, which is how Charlotte Tillbury recently lost their cruelty free status. Many companies that claim to be cruelty free are not due to selling products in China. They claim to be cruelty free because they do not test on animals themselves. Once you know the facts you will start to notice very selective wording brands use in their mission statements that pertain to their cruelty free status. Revlon (see their cruelty free declaration here) for instance plays sympathetically into complying with safety laws… however they are still allowing animal testing to be done in order to continue selling in the Chinese market. Revlon has also played a large role in lobbying for legislation that reduces animal testing. Something can be said for that, however they are still condoning the possibility of their products being tested. These regulations only affect products being sold in stores. Products shipped directly to consumers have absolutely no possibility of being subjected to testing. As such, many companies that are truly committed to being cruelty free opt for online sales in countries that require animal testing. If being cruelty free is truly within the ethics of a company, they would not let it happen at all.
The List
This list is a compilation of truly cruelty free companies. That means products are not tested at any point of production nor do these companies sell their products in areas that animal testing is required by law. We’ve also left out any companies that are owned by a non-cruelty free company. Often times companies that fund or allow animal companies will buy out cruelty free companies in order to corner that part of the market and appeal to consumers that would otherwise ignore their other companies. At the point of being owned by a non-cruelty free company, the values of the company do change. To learn more check out this video!
As we are just starting out this list is small but will grow as we move forward! Each company is carefully research to ensure they are truly cruelty free at every step of the process!
Cruelty Free Brands A-Z
🔴 Brands we’ve tried!
🖤 Brands we LOVE!
✨ Brands we haven’t tried but are dying to!
*this key isn’t necessarily an indication of brands being good or bad. Some brands we’ve tried but haven’t used enough to have a solid a opinion on. For more thorough brand reviews make sure you check out our YouTube Channel
Anastasia Beverly Hills 🖤
Ardell 🖤
Bare Republic 🖤
Beauty Bakerie✨
Beauty Blender ✨
Ben Nye ✨
BH Cosmetics 🔴
Black Moon Cosmetics 🖤
Black Radiance ✨
Botanics 🔴
Colourpop 🖤
Concrete Minerals 🖤
Cover RX ✨
Duo 🖤
Dr. Bronners 🖤
EcoColors
EcoTools 🖤
E.L.F Cosmetics 🔴
Essence ✨
Eve NYC 🔴
Eyelure 🖤
Formula 10.0.6 🖤
Glossier ✨
Hempz ✨
House of Lashes
J.Cat Beauty 🔴
Juice ✨
Julep
Juvia’s Place 🖤
Kesha Rose
Kiss 🖤
Kiss My Face 🔴
KKW
Kora Organics 🖤
L.A. Girl 🔴
Lunar Beauty ✨
Lush
Mad Hippie
Makeup Geek
Manic Panic
Mario Basescu 🖤🖤
Makeup A Murder ✨
Makeup Revolution 🖤
Medusa’s Makeup ✨
Mehron
Menagerie Cosmetics ✨
Melt Cosmetics ✨
Milani
Milk Makeup ✨
Morphe 🖤
OFRA
Olaplex
Ouai 🖤
Pacifica 🖤
Paula’s Choice
Pixi ✨
The Ordinary ✨
Profusion 🔴
Real Techniques 🖤
Revolution Skincare 🖤
Rodial 🔴
skyn ICELAND ✨
Stila
Sugarpill
The Body Shop
Thrive
Trader Joe’s ✨
Tree Hut 🖤
Truly Beauty 🔴
Tula
Ulta (the house brand, they do carry many non-CF brands)🖤
Wander🖤
YesTo🖤
Youth to the People
Youngblood
The brands listed below are believed and advertised to be cruelty free. However, due to a parent company or allowance of third parties to test they can’t truly be considered cruelty free!
As such we choose to avoid companies with any affiliation with animal testing. There are so many wonderful and ethical brands to choose from!
Bare Minerals (owned by Shiseido)
Buxom (owned by Shiseido)
Becca (owned by Estée Lauder)
Bite Beauty (wned by LVMH)
Charlotte Tillbury
Coty
Covergirl (owned by Coty)
DevaCurl (owned by Henkel)
Drunk Elephant (owned by Shiseido)
Drybar (owned by Helen of Troy)
Estée Lauder
First Aid Beauty (owned by Procter & Gamble)
Hard Candy (owned by LVMH)
Hourglass (owned by Unilever)
IT Cosmetics (owned by L’Oréal)
Mac
NYX (owned by L’Oréal)
Kate Somerville (owned by Unilever)
Kose
KVD Beauty (owned by LVMH)
Kylie Cosmetics (owned by Coty)
L’Oréal
Physicians Formula
Revlon
Shea Moisture
Smashbox (owned by Estée Lauder)
St. Ives (owned by Unilever)
Tarte (owned by Kose)
Tatcha (owned by Unilever)
Too Faced (owned by Estée Lauder)
Urban Decay (owned by L’Oréal)
Wet & Wild
COMPANIES THAT TEST
Almay
Always
Arm & Hammer
Aussie
Aveeno
Avon
Axe
Balenciaga
Banana Boat
Bath & Body Works
Bedhead
Belif
Benefit
BIC
Bioderma
Biore
Bobbi Brown
Burberry
Calgon
Calvin Klein
Carefree
Cerave
Chanel
Chapstick
Christinan Aguilera
Clairol
Clarisonic
Clean & Clear
Clearasil
Clinique
Clorox
Colgate
Comet
Coppertone
Crabtree & Evelyn
Crest
Curel
Dawn
Dawn is thought of in high regard due to the fact that it’s products are used to help animals that fall victim to oil spills. While this is true, Dawn also actively funds animal testing.
Degree
Dermablend
Dial
Diesel
DIOR
Dolce & Gabbana
Donna Karan
Dove
Dr. Jart+
Elizabeth Arden
Eos
Essie
Estée Lauder
Eucrin
Febreeze
Fendi
Gain
Garnier
Gillette (Venus)
Giorgio Armani
Givenchi
Glamglow
Gucci
Henkel
Helen of Troy
Herbal Essences
Hugo Boss
Irish Spring
Jergens
Jimmy Choo
John Frieda
Johnson & Johnson
Kiehl’s
Kotex
L’Occitane
Le Mer
Lacoste
Lancôme
Listerine
Lubriderm
Lux
LVMH
Lysol
Makeup Forever
Marc Jacobs
Mary Kay
Matrix
Max Factor
Maybeline
Micheal Kors
Miu Miu
Mr. Clean
Nair
Nars
Neutrogena
Nexxus
Nice n’ Easy
Nivea
Noxzema
NYC
O.B.
Olay
Old Spice
OPI
Origins
Oxiclean
Palmer’s
Pantene
Ponds
Prada
Proctor & Gamble
Redken
Rembrandt
Revlon
Rimmel London
ROC
S.C. Johnson
Schick
Scope
Secret
Sensodyne
Shiseido
Sephora
Sinful Colors
Stayfree
Suave
The Face Shop
Tide
Tigi
Tom Ford
Tommy Hilfiger
Tony Moly
Tresemme
Unilever
V05
Valentino
Vaseline
Venus
Vera Wang
Versace
Victoria’s Secret
Vidal Sassoom
Wella
Windex
Woolite
Yves Saint Laurent
