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  • Dragon’s Blood Beauty – COMING SOON!
  • Shop
  • Cruelty Free Master List
  • Dragon’s Blood Blog
  • Contact

Cruelty Free Master List

What it means to be completely cruelty free..
(Scroll down for the list)

At Dragon’s Blood Beauty we believe that makeup & skincare should be cruelty free at every aspect of production – from raw ingredients to finished product and beyond! Animal testing is not regulated within the beauty industry. This means that any brand can claim to be cruelty free on their labeling, and even if it’s false there is no regulation to prevent it . There are some organizations that offer certifications for cruelty free companies. However some are better than others. The leaping bunny is of the best in my opinion with strict qualifications. The PETA cruelty free certification is lacking and isn’t as stringent. It is very much believed to be more about charging brands than the actual ethics of the brands.

In order for a company to be 100% cruelty free they:

  • Shouldn’t use any ingredients tested on animals
  • Shouldn’t test any finished products on animals
  • Fund any animal testing
  • Shouldn’t allow third party testing for any reason.

That last bullet point is how many companies allude to be cruelty free, but aren’t. Though China’s animal testing laws have relaxed in the last few years, they are still not where we’d like them. At one point in time China required animal testing on any cosmetics entering the country. That is no longer the case, thankfully. However just by selling products in China, a brand accepts the possibility of being subjected to testing. The Chinese government has the authority to test any product being sold in stores. Wet & Wild has recently been found selling in stores there, causing an uproar in the community as they have always had a strong stance against testing. Even makeup in pop-up shops is held to these regulations, which is how Charlotte Tillbury recently lost their cruelty free status. Many companies that claim to be cruelty free are not due to selling products in China. They claim to be cruelty free because they do not test on animals themselves. Once you know the facts you will start to notice very selective wording brands use in their mission statements that pertain to their cruelty free status. Revlon (see their cruelty free declaration here) for instance plays sympathetically into complying with safety laws… however they are still allowing animal testing to be done in order to continue selling in the Chinese market. Revlon has also played a large role in lobbying for legislation that reduces animal testing. Something can be said for that, however they are still condoning the possibility of their products being tested. These regulations only affect products being sold in stores. Products shipped directly to consumers have absolutely no possibility of being subjected to testing. As such, many companies that are truly committed to being cruelty free opt for online sales in countries that require animal testing. If being cruelty free is truly within the ethics of a company, they would not let it happen at all.

The List

This list is a compilation of truly cruelty free companies. That means products are not tested at any point of production nor do these companies sell their products in areas that animal testing is required by law. We’ve also left out any companies that are owned by a non-cruelty free company. Often times companies that fund or allow animal companies will buy out cruelty free companies in order to corner that part of the market and appeal to consumers that would otherwise ignore their other companies. At the point of being owned by a non-cruelty free company, the values of the company do change. To learn more check out this video!

As we are just starting out this list is small but will grow as we move forward! Each company is carefully research to ensure they are truly cruelty free at every step of the process!

Cruelty Free Brands A-Z

🔴 Brands we’ve tried!
🖤 Brands we LOVE!
✨ Brands we haven’t tried but are dying to!

*this key isn’t necessarily an indication of brands being good or bad. Some brands we’ve tried but haven’t used enough to have a solid a opinion on. For more thorough brand reviews make sure you check out our YouTube Channel

Anastasia Beverly Hills 🖤

Ardell 🖤

Bare Republic 🖤

Beauty Bakerie✨

Beauty Blender ✨

Ben Nye ✨

BH Cosmetics 🔴

Black Moon Cosmetics 🖤

Black Radiance ✨

Botanics 🔴

Colourpop 🖤

Concrete Minerals 🖤

Cover RX ✨

Duo 🖤

Dr. Bronners 🖤

EcoColors

EcoTools 🖤

E.L.F Cosmetics 🔴

Essence ✨

Eve NYC 🔴

Eyelure 🖤

Formula 10.0.6 🖤

Glossier ✨

Hempz ✨

House of Lashes

J.Cat Beauty 🔴

Juice ✨

Julep

Juvia’s Place 🖤

Kesha Rose

Kiss 🖤

Kiss My Face 🔴

KKW

Kora Organics 🖤

L.A. Girl 🔴

Lunar Beauty ✨

Lush

Mad Hippie

Makeup Geek

Manic Panic

Mario Basescu 🖤🖤

Makeup A Murder ✨

Makeup Revolution 🖤

Medusa’s Makeup ✨

Mehron

Menagerie Cosmetics ✨

Melt Cosmetics ✨

Milani

Milk Makeup ✨

Morphe 🖤

OFRA

Olaplex

Ouai 🖤

Pacifica 🖤

Paula’s Choice

Pixi ✨

The Ordinary ✨

Profusion 🔴

Real Techniques 🖤

Revolution Skincare 🖤

Rodial 🔴

skyn ICELAND ✨

Stila

Sugarpill

The Body Shop

Thrive

Trader Joe’s ✨

Tree Hut 🖤

Truly Beauty 🔴

Tula

Ulta (the house brand, they do carry many non-CF brands)🖤

Wander🖤

YesTo🖤

Youth to the People

Youngblood

The brands listed below are believed and advertised to be cruelty free. However, due to a parent company or allowance of third parties to test they can’t truly be considered cruelty free!

As such we choose to avoid companies with any affiliation with animal testing. There are so many wonderful and ethical brands to choose from!

Bare Minerals (owned by Shiseido)

Buxom (owned by Shiseido)

Becca (owned by Estée Lauder)

Bite Beauty (wned by LVMH)

Charlotte Tillbury

Coty

Covergirl (owned by Coty)

DevaCurl (owned by Henkel)

Drunk Elephant (owned by Shiseido)

Drybar (owned by Helen of Troy)

Estée Lauder

First Aid Beauty (owned by Procter & Gamble)

Hard Candy (owned by LVMH)

Hourglass (owned by Unilever)

IT Cosmetics (owned by L’Oréal)

Mac

NYX (owned by L’Oréal)

Kate Somerville (owned by Unilever)

Kose

KVD Beauty (owned by LVMH)

Kylie Cosmetics (owned by Coty)

L’Oréal

Physicians Formula 

Revlon

Shea Moisture

Smashbox (owned by Estée Lauder)

St. Ives (owned by Unilever)

Tarte (owned by Kose)

Tatcha (owned by Unilever)

Too Faced (owned by Estée Lauder)

Urban Decay (owned by L’Oréal)

Wet & Wild

COMPANIES THAT TEST

Almay

Always

Arm & Hammer

Aussie

Aveeno

Avon

Axe

Balenciaga

Banana Boat

Bath & Body Works

Bedhead

Belif

Benefit

BIC

Bioderma

Biore

Bobbi Brown

Burberry

Calgon

Calvin Klein

Carefree

Cerave

Chanel

Chapstick

Christinan Aguilera

Clairol

Clarisonic

Clean & Clear

Clearasil

Clinique

Clorox

Colgate

Comet

Coppertone

Crabtree & Evelyn

Crest

Curel

Dawn
Dawn is thought of in high regard due to the fact that it’s products are used to help animals that fall victim to oil spills. While this is true, Dawn also actively funds animal testing.

Degree

Dermablend

Dial

Diesel

DIOR

Dolce & Gabbana

Donna Karan

Dove

Dr. Jart+

Elizabeth Arden

Eos

Essie

Estée Lauder

Eucrin

Febreeze

Fendi

Gain

Garnier

Gillette (Venus)

Giorgio Armani

Givenchi

Glamglow

Gucci

Henkel

Helen of Troy

Herbal Essences

Hugo Boss

Irish Spring

Jergens

Jimmy Choo

John Frieda

Johnson & Johnson

Kiehl’s

Kotex

L’Occitane

Le Mer

Lacoste

Lancôme

Listerine

Lubriderm

Lux

LVMH

Lysol

Makeup Forever

Marc Jacobs

Mary Kay

Matrix

Max Factor

Maybeline

Micheal Kors

Miu Miu

Mr. Clean

Nair

Nars

Neutrogena

Nexxus

Nice n’ Easy

Nivea

Noxzema

NYC

O.B.

Olay

Old Spice

OPI

Origins

Oxiclean

Palmer’s

Pantene

Ponds

Prada

Proctor & Gamble

Redken

Rembrandt

Revlon

Rimmel London

ROC

S.C. Johnson

Schick

Scope

Secret

Sensodyne

Shiseido

Sephora

Sinful Colors

Stayfree

Suave

The Face Shop

Tide

Tigi

Tom Ford

Tommy Hilfiger

Tony Moly

Tresemme

Unilever

V05

Valentino

Vaseline

Venus

Vera Wang

Versace

Victoria’s Secret

Vidal Sassoom

Wella

Windex

Woolite

Yves Saint Laurent

Certified Cruelty Free!

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